Long-form content is my first love.

As the Lead Writer on Hallmark's Ideas and Inspiration blog for the last four years, I have deep expertise in blogging, organic marketing and all things SEO-related. I've written 40+ articles on lifestyle topics centered around helping readers connect with loved ones and nurture their creativity with crafts and DIYs. With an average of 300k monthly visitors on the blog, my articles perform, with several earning over USD 50k within only a few months of being published. 

I also wrote all copy for the blog's monthly email newsletters, which featured an overview of new content on the site, product recommendations, and more resources for our readers. 

After a disappointing college experience, I was determined to make postgrad life better. Now I'm thriving.

The vision I had for my college experience was something straight out of a glossy homecoming brochure: spontaneous road trips, late nights spent dancing terribly at parties, football games, and a close-knit friend group to enjoy it all with.

However, social anxiety, depression, and the COVID-19 pandemic had other plans, leaving me in an ugly cycle of self-isolation and rumination.

Terrified of rejection, I'd meet someone interesting during one of my English lectures and invite them out for fro...

Christmas gift wrap ideas to match your holiday personality | Hallmark Ideas & Inspiration

If you’re anything like me, the holiday season can make you tap into different sides of yourself. Maybe you become the family taste-tester, in charge of “helping” with—aka stealing spoonfuls of—all the delicious foods. Or maybe you turn into an errands specialist, tasked with making all the last-minute store runs and braving the crowds. 
No matter what your role is though, there’s a good chance you’ll spend...

20 vintage Christmas ideas to turn up the charm this holiday season | Hallmark Ideas & Inspiration

When I think of my perfect Christmas, vintage vibes are always what come to mind first. Santa’s sleigh in a dreamy winter scene, rosy-cheeked nutcrackers and red-nosed reindeer, living rooms decked out in pastel red and green décor.
If you’re leaning into the vintage Christmas aesthetic this holiday season, we’ve got lots of ideas to help! Think decorating inspo, cards, party ideas and more to bring your vision to life. Let the nostalgia begin!

When I think of my perfect Christmas, vintage vibe...

Lean into the Season: winter ideas to make the season bright and extra cozy

There are two types of people in this world: those who love winter and those who’d endure an eternity of wearing wet socks if it meant they never had to live through that treacherous season again.
For our friends who fall into the second category, we compiled all our favorite tips and tricks for beating the winter blues. From fun decor inspo and activities to comforting treats, these winter ideas are guaranteed to leave you with a little sunshine....

The ultimate Christmas to-do list

For some of us, the Christmas spirit is a year-round lifestyle. Whether it’s decorating the tree with pretty lights and ornaments or covering every inch of the house in Christmas cheer, we love creating a holiday celebration full of cherished traditions, memorable moments and, most of all, smiling loved ones. 
However, holiday planning can get overwhelming, especially if it’s your first time being the organizer. So to help you keep your Christmas st...

Host the ultimate Halloween night at home: activities, decorating ideas and more

Gummy eyeballs floating in a glass bowl filled with bright green punch. That is my very first memory of Halloween and the moment that changed my definition of the perfect way to spend it. I was 10, dressed in an itchy witch’s costume, entering a Halloween lover’s dream (aka my favorite childhood neighbor’s living room). Giant cobweb and spider decorations, bursts of purple and green and orange everywhere, a table full of creepy yet cute foods—I was amazed...

10 new, trendy cards we’re loving right now

Hot take incoming: Cards are basically mini time capsules. Not only do you get to hold on to a piece of someone’s handwriting forever, but the card itself represents a special moment in time. A certain message or icon can instantly make you think of someone in your life who’d enjoy it or even act as a fun form of self-expression for you as the sender.
We rounded up 10 of our current favorite cards fit for every sending situation you can think of, each lean...

9 college care packages for every student you know

There are very few things you can be certain of as a college student. Major? Undecided. Best campus dining hall? Depends on the day (and if there’s mystery meat…). Whether or not your fave study spot is taken? Up in the air. 😬
However, we can all agree that getting a college care package full of things you love is definite “best day ever” material. So whether you’re sending a scholar support during finals season, need a unique gift for someone heading to c...

50+ fun birthday gift ideas for kids

Giant fountains full of chocolate sauce. Tubs of neon glitter. Dancing robots that belt pop songs while aggressively playing the drums. What do all these wonderfully whimsical things have in common? They’d make super-fun birthday gifts for a kid (and gain you new mortal enemies in the form of their parents 🙂).
Likewise, we’ve all been there as kids on our birthdays receiving a gift we’re not the biggest fan of. Maybe it’s a pair of socks three sizes too...

50+ friendship anniversary ideas for celebrating your platonic soulmates | Hallmark Ideas & Inspiration

How often do we really get to celebrate our friendships? Of course, the usual moments come to mind—birthdays, weddings, housewarmings, celebratory “you finally got that promotion!” drinks. But we rarely pause to acknowledge the wondrous gift of finding (and keeping) a true friend.
That’s why I’m a big advocate for honoring friendship anniversaries! Cherishing the memories you’ve made with a friend and the impact they’ve had on your life is beyond conf...

Galentine’s Day gift ideas for every friend in your heart | Hallmark Ideas & Inspiration

My Galentine’s Day celebration last year was filled with mini corn dogs, pink heart-shaped balloons, handmade friendship bracelets and a chocolate fondue station. In other words, it was the best day ever for my friend group.
That’s one of the things I love most about the holiday (besides the possibility of delicious finger foods); you get to honor the unique bond you share with some of your favorite people.
That’s also where Galentine’s Day gifts come...

50+ fun things to do with friends | Hallmark Ideas & Inspiration

It’s hard to describe in only a few words how amazing I feel when I’m with my friends, but I’ll try: Inner child comfy and cozy. Immensely grateful. Like a gazillion fireworks are exploding in my heart (celebrating the wonderful people in your life calls for ALL the cheesiness)! ❤️
To put it lightly, being with true friends is my ultimate happy place, and I’m sure some of you can relate. So to encourage more time spent with them, to make the time you do have feel extra meaningful or even to help...

Graduation gift ideas for every level of education

My little brother starts kindergarten this year, and I’m already bracing myself for the tears—mine, not his. I know they grow up fast, but SHEESH. On the bright side, though, there’s something really special about getting to celebrate such important milestones for the people you love. (It might seem early for me to start thinking about my little brother’s future graduations, but I clearly need some time to mentally prepare!)
If you’re in a similar boat—o...

Valentine’s Day gift ideas perfect for each zodiac sign

You know those people who walk into a room and just OWN the place? That’s an Aries for you. Passionate, confident and daring, this sign isn’t afraid to have all eyes on them and take risks.

Valentine’s Day is a time to share exciting adventures together and celebrate living life a liiiittle on the edge (safely, of course!).

What makes their heart melt:

Things they might need to hear:

Aries love a bit of fun competition, and they don’t mind knowing someone will work a little for their heart....