Long-form content is my first love.

As the Lead Writer on Hallmark's Ideas and Inspiration blog for the last four years, I have deep expertise in blogging, organic marketing and all things SEO-related. I've written 40+ articles on lifestyle topics centered around helping readers connect with loved ones and nurture their creativity with crafts and DIYs. With an average of 300k monthly visitors on the blog, my articles perform, with several earning over USD 50k within only a few months of being published. See a few of my favorite pieces below!

After a disappointing college experience, I was determined to make postgrad life better. Now I'm thriving.

The vision I had for my college experience was something straight out of a glossy homecoming brochure: spontaneous road trips, late nights spent dancing terribly at parties, football games, and a close-knit friend group to enjoy it all with.

However, social anxiety, depression, and the COVID-19 pandemic had other plans, leaving me in an ugly cycle of self-isolation and rumination.

Terrified of rejection, I'd meet someone interesting during one of my English lectures and invite them out for fro...

Lean into the Season: winter ideas to make the season bright and extra cozy

There are two types of people in this world: those who love winter and those who’d endure an eternity of wearing wet socks if it meant they never had to live through that treacherous season again.
For our friends who fall into the second category, we compiled all our favorite tips and tricks for beating the winter blues. From fun decor inspo and activities to comforting treats, these winter ideas are guaranteed to leave you with a little sunshine....

The ultimate Christmas to-do list

For some of us, the Christmas spirit is a year-round lifestyle. 
Whether it’s decorating the tree with pretty lights and ornaments or covering every inch of the house in Christmas cheer, we love creating a holiday celebration full of cherished traditions, memorable moments and, most of all, smiling loved ones. 
However, holiday planning can get overwhelming, especially if it’s your first time being the organizer. So to help you keep your Christmas st...

Host the ultimate Halloween night at home: activities, decorating ideas and more

Gummy eyeballs floating in a glass bowl filled with bright green punch. That is my very first memory of Halloween and the moment that changed my definition of the perfect way to spend it. I was 10, dressed in an itchy witch’s costume, entering a Halloween lover’s dream (aka my favorite childhood neighbor’s living room). Giant cobweb and spider decorations, bursts of purple and green and orange everywhere, a table full of creepy yet cute foods—I was amazed...

10 new, trendy cards we’re loving right now

Hot take incoming: Cards are basically mini time capsules. Not only do you get to hold on to a piece of someone’s handwriting forever, but the card itself represents a special moment in time. A certain message or icon can instantly make you think of someone in your life who’d enjoy it or even act as a fun form of self-expression for you as the sender.
We rounded up 10 of our current favorite cards fit for every sending situation you can think of, each lean...

9 college care packages for every student you know

There are very few things you can be certain of as a college student. Major? Undecided. Best campus dining hall? Depends on the day (and if there’s mystery meat…). Whether or not your fave study spot is taken? Up in the air. 😬
However, we can all agree that getting a college care package full of things you love is definite “best day ever” material. So whether you’re sending a scholar support during finals season, need a unique gift for someone heading to c...

50+ fun birthday gift ideas for kids

Giant fountains full of chocolate sauce. Tubs of neon glitter. Dancing robots that belt pop songs while aggressively playing the drums. What do all these wonderfully whimsical things have in common? They’d make super-fun birthday gifts for a kid (and gain you new mortal enemies in the form of their parents 🙂).
Likewise, we’ve all been there as kids on our birthdays receiving a gift we’re not the biggest fan of. Maybe it’s a pair of socks three sizes too...

Graduation gift ideas for every level of education

My little brother starts kindergarten this year, and I’m already bracing myself for the tears—mine, not his. I know they grow up fast, but SHEESH. On the bright side, though, there’s something really special about getting to celebrate such important milestones for the people you love. (It might seem early for me to start thinking about my little brother’s future graduations, but I clearly need some time to mentally prepare!)
If you’re in a similar boat—o...

Valentine’s Day gift ideas perfect for each zodiac sign

You know those people who walk into a room and just OWN the place? That’s an Aries for you. Passionate, confident and daring, this sign isn’t afraid to have all eyes on them and take risks.

Valentine’s Day is a time to share exciting adventures together and celebrate living life a liiiittle on the edge (safely, of course!).

What makes their heart melt:

Things they might need to hear:

Aries love a bit of fun competition, and they don’t mind knowing someone will work a little for their heart....