Home About Articles Social & Digital Marketing Contact Resume

Resume

EXECUTIVE SUMMARY

• Award-winning writer and writing consultant with 5+ years of experience in copywriting, digital marketing, social media content creation and tutoring English/writing.

• Deep expertise of creative digital content that drives engagement and revenue, with a passion for emotion-driven storytelling and creativity backed by strategy.

• Skilled in tutoring both children and adult learners in English, formal writing, creative writing and reading comprehension.

• Achievements include:

    o Delivered social media copy and creative concepts that contributed to growth of over 250K followers across Hallmark’s main social handles, along with millions of impressions and engagement rates consistently above benchmark.

    o Executed strategic marketing campaign as Lead Writer for the Hallmark Christmas Experience, a large-scale holiday event that has already made over USD 120K in revenue from early ticket sales alone.

    o Achieved over USD 100K from writing 40+ articles as Lead Writer for Ideas and Inspiration, Hallmark’s creative blog.

    KEY SKILLS

    Copywriting • Social Media Marketing • Blog Writing • Digital Content • Storytelling • Creative Ideation • Long-Form Content • Short Form Content • Editing • Organic Marketing • Social Media Concepting

    PROFESSIONAL EXPERIENCE

    COPYWRITER (Aug 2021 – Nov 2025)

    Hallmark Cards, United States

    • Write and concept trend-forward copy for short form content across multiple brand channels, including Instagram, TikTok, Facebook, LinkedIn and Pinterest, on a recurring monthly basis.
    • Deliver copy to boost Hallmark brand awareness, including short form content, social media captions, paid marketing tactics, email newsletters, website copy, commercial scripts, blog articles and more.
    • Pitch, write and upload 4+ quarterly articles for the brand's blog via WordPress, ensuring content meets SEO best practices. Meet weekly with content team to optimize revenue and traffic (average 350K monthly visitors).
    • Manage editorial calendar to ensure all blog content is regularly updated to optimize relevance and site visits.

    Significant Achievements

    o Supported digital marketing for the launch of Hallmark Plus, a new streaming platform that exceeded target goal of 1M subscribers in its first year.

    o 2024 AIGA Award Winner for Calendar Flips Social Media Post (American Institute of Graphic Arts)

    LITERACY INTENSIVE TUTOR (Aug 2023 – May 2024)

    Tutoring Chicago, United States 

    •  Instructed 10-year-old student during weekly one-on-one 90-minute session, focusing on grade-level appropriate skills such as reading comprehension, writing, reading fluency, vocabulary development and sight-word recognition.

        WRITING CONSULTANT (Jan 2021 – May 2022)

        Writers Workshop, United States

        •  Instructed undergraduate students during one-on-one 50-minute consultations to improve writing on documents such as personal statements, class assignments, and scholarship essays.
        • Won Tutor of the Year Award, with nearly all of my sessions (100+) being rated as excellent.

          COMMUNICATIONS SPECIALIST (Oct 2020 – Jan 2021)

          Humanities Professional Resource Center, United States

          • Collaborated with Education Team to facilitate monthly leadership education workshops for numerous student organizations, academic classes, campus departments, and the Workshop Wednesday series on topics including empathy and teamwork.

          LEADERSHIP PARAPROFESSIONAL (Jan 2020 – May 2020)

          Illinois Leadership Center, United States

          • Used Canva to create in-feed social posts for Facebook and Instagram accounts, offering humorous, educational and inspirational content to humanities students.
          • Increased followers by 25 percent over 8-week period with posting schedule of 3 times per week.

          UNDERGRADUATE LEARNING LEADER (Sep 2019 – Dec 2019)

          College of ACES, United States

          • Tutored students in both small and large group settings
          • Collaborated with a team of undergraduate/graduate students and leading professor to publish class textbook 

          RESEARCH ASSISTANT (Jan 2019 – May 2019)

          African American Stress and Resiliency Lab, United States

          • Gathered evidence to identify the effects of racial discrimination on African American families.
          • Researched and promoted healthy parenting methods for families in marginalized communities.

          TECHNICAL SKILLS

          SEO & Keyword Research • WordPress • FIGMA • SEMrush • Canva • MS Word • Workamajig

          EDUCATION

          BA IN ENGLISH LANGUAGE AND LITERATURE

          University of Illinois at Urbana, Champaign – United States – 2022